Rebuilt Marketing Machine Essay Example for Free

Rebuilt Marketing Machine Essay Per the article The Rebuilt Marketing Machine by Victoria L. Crittenden, the additional 4C’s of strategic marketing are customer centrality, competitive capabilities, company collaborations and cynical connections. Starting with customer centrality, studying what the customer needs and wants are. Creating solutions for all of the different customers wants instead of forcing the customer into a product. Consumers are all about the customer and the customer experience, ensuring the best service. Competitive capabilities open the door with worldwide web allowing most business to have an opportunity to portray themselves as worldwide leaders. Competition leads many businesses to strive for success and beyond. Therefore competitive capabilities allow business to think of ways to improve their businesses. The third C, company collaboration, is an advantage to companies where you can take superior business and combine business to provide customers the best of both worlds. Company collaboration allows marketing to interfere with other departments to ensure high quality of services. The last C in strategic marketing, cyclical connections are vital to the business world through its strategic planning, great marketing skills will be proved through the outcome of business. In order for a company to succeed, a strong formula must be implemented. Although the 4Ps still remain popular in marketing, the matrix needs to be rebuilt due to it no longer being successful for businesses. Business men all know the 4Ps marketing mix framework, due to its common sense there are no longer any advantages. In today’s world, marketing is the key to success and finding ways to better concepts for business success all around the world since marketing is always changing. The gist to marketing is impleme nting new ideas for business success, using the aged idea of the 4Ps is no longer comparative to the advancement of the business world today. Comparing the 4Cs to 3Cs, Porters 5 Forces, SWOT analysis, BCG Matrix is important since they all support different ideas. Starting with SWOT analysis, finding out what the strength and weaknesses for business allows better strategy for business growth. SWOT analysis defines the pros and cons of the business where as the 4Cs finds ways to improve the weaknesses. SWOT analysis bring consistency to a business, however if combined with 4Cs it would allow great marketing strategy. Porters 5 forces focus on competition and striving for the top name in leading business. This strategic plan uses the strength and weaknesses of other companies through their own annual reports, financial statements, and mysterious shoppers, etc, to find ways to better business. Whereas company collaboration in the 4Cs, focuses on marketing function in conjunction with other areas in the organization. This allows companies to make decisions on ideas as a whole and not just one team making a decision. The BCG Matrix only focuses on two items the SBU market growth rate and the SBU relative market share, this matrix is based on assumptions and is biased. Due to this the 4Cs implements greater ideas since the BCG focuses on profitability and market share and does not support other marketing ideas. The 3Cs is somewhat similar to the 4Cs however the 4Cs are more thorough in the idea of marketing. The 3Cs provides types of questions to ask yourself when opening a business which are common sense. However, the 4Cs are in depth details of important marketing strategies for building a successful business. In my opinion the marketing mix framework is consumers oriented and fits better in the movement for mass marketing to niche marketing. However, it is out dated and needs to be revised with careful consideration of what the customer wants and needs are. Adding new elements to the framework to ensure better marketing techniques, such as adding another â€Å"P† for customers (people) because without business from the customers, companies will not grow. Also, finding ways to better the customer experience so that customer will be a returning customer and not only focus on making money. The customer will be using social media to rate businesses, speak to family and friends about that customer service experience and are the key for business success.

Parent Child Relationships in Before You Were Mine, Kid, On My First So

Parent Child Relationships in Before You Were Mine, Kid, On My First Sonne, and The Song Of The Old Mother All of the poems are about emotions and parent child relationships. In Before You Were Mine, the girl idolises and loves her mother. Whereas the man in Kid feels angry towards his father, and resents him too. In the poem On My First Sonne, the father loves his son a lot and feels grief for his dead son. Which is different from The Song Of The Old Mother as in this the mother is angry and annoyed at her children. I shall look for similarities and differences in the parent child relationships that are in all four of the poems. The use of structure in Kid shows the past and present in a chronological way, it’s like a monologue. I know this because the lines one to five are about past events from when he was a child, â€Å"when you gave me the order to grow up.† The middle lines show the present â€Å"you baby, now I’m the real boy wonder.† This is effective because this shows the father son relationship between them from the past, when Kid had suffered to the present where he has learnt from the mistakes in his life. This structure is similar to Before You Were Mine as it is also structured in a chronological way. The mother’s life has been explored this way in each verse. Firstly, the mother’s childhood has been mentioned, â€Å"Your polka-dot dress blows round your legs.† Then in the second verse, the mother is an older dating teenager who falls in love â€Å"in the ballroom†¦I knew you would dance like that.† Finally, the last verse describes her as a mother â€Å"†¦You’d teach me the steps on the way home from Mass.† Each verse is like snap shots which are clearly shown wherever the mother was in her life she is in eac... ... he will never get too attached to anything he loves ever again. I think this is a sad poem because the parent loved his son so much he was his pride, his joy. His son meant everything to him and because of his son’s death; he’s never going to love anything like this again. This makes me think that you should make the most of what you’ve got in life and hold onto it because you don’t know what’s round the corner. This is similar to Before You Were Mine because in both parent child relationships feelings are shown. The feelings which are shown are love and care for one another. Before You Were Mine is about a girl who is looking at a photo, she is reflecting back all the positive memories of her mother. She idolises and loves her mother a lot. This poem is full of such joyful memories which make you think, you should always love your family no matter what. Parent Child Relationships in Before You Were Mine, Kid, On My First So Parent Child Relationships in Before You Were Mine, Kid, On My First Sonne, and The Song Of The Old Mother All of the poems are about emotions and parent child relationships. In Before You Were Mine, the girl idolises and loves her mother. Whereas the man in Kid feels angry towards his father, and resents him too. In the poem On My First Sonne, the father loves his son a lot and feels grief for his dead son. Which is different from The Song Of The Old Mother as in this the mother is angry and annoyed at her children. I shall look for similarities and differences in the parent child relationships that are in all four of the poems. The use of structure in Kid shows the past and present in a chronological way, it’s like a monologue. I know this because the lines one to five are about past events from when he was a child, â€Å"when you gave me the order to grow up.† The middle lines show the present â€Å"you baby, now I’m the real boy wonder.† This is effective because this shows the father son relationship between them from the past, when Kid had suffered to the present where he has learnt from the mistakes in his life. This structure is similar to Before You Were Mine as it is also structured in a chronological way. The mother’s life has been explored this way in each verse. Firstly, the mother’s childhood has been mentioned, â€Å"Your polka-dot dress blows round your legs.† Then in the second verse, the mother is an older dating teenager who falls in love â€Å"in the ballroom†¦I knew you would dance like that.† Finally, the last verse describes her as a mother â€Å"†¦You’d teach me the steps on the way home from Mass.† Each verse is like snap shots which are clearly shown wherever the mother was in her life she is in eac... ... he will never get too attached to anything he loves ever again. I think this is a sad poem because the parent loved his son so much he was his pride, his joy. His son meant everything to him and because of his son’s death; he’s never going to love anything like this again. This makes me think that you should make the most of what you’ve got in life and hold onto it because you don’t know what’s round the corner. This is similar to Before You Were Mine because in both parent child relationships feelings are shown. The feelings which are shown are love and care for one another. Before You Were Mine is about a girl who is looking at a photo, she is reflecting back all the positive memories of her mother. She idolises and loves her mother a lot. This poem is full of such joyful memories which make you think, you should always love your family no matter what.

Red Bull Case Study Essay

1. What is the case all about? 2. What created Red Bull’s success? Where is the core franchise and benefit? Has the product’s positioning changed over time? What is the role of alcohol mixing to Red Bull’s success? 3. What is Red Bull’s success formula? For which kind of product/beverage categories will this formula work? How does Red Bull know when to turn on the advertising? What metrics would you use to make this judgment? 4. Why did the first U.K launch go awry? 5. What changes were made for the U.S market? Should other changes be considered? 6. Assume tough competition is coming. How can Red Bull protect its franchise? What actions would you recommend? 7. What should Red Bull’s competitors do? Coke? Pepsi? Anheuser-Busch? 8. If you were an investor in Red Bull, would you take your money and run or stay for the long haul? Needless to say, the brand has developed an image for power, speed, and recklessness1, and dominates the energy drink market all across the globe. As can be seen in Pricing Strategies, the energy drink is marketed as a premium product. Special ingredients like taurine and alpine spring water in addition to a high concentration of caffeine in a can half the size of other energy drinks are used to differentiate Red Bull from competitors Red Bull is known primarily for its dominating position in the energy drink business, selling its Red Bull Energy Drink. In Austria, the company has also started its own TV channel, called Servus. TV, and a cell phone service called â€Å"Red Bull Mobile†2 Red Bull sponsors not only many extreme sports athletes3, but also a Formula 1 racing team that won both the constructors’ and drivers’ championship in 2010 and 20114 Red Bull CEO Dietrich Mateschitz has also created the foundation â€Å"Wings for Life†, which seeks to support people suffering from paraplegia. The ultimate goal of the foundation is to make paraplegia curable5. Red Bull product was positioned not for specific occasions, but rather for a range of occasions. With the flexible brand positioning â€Å"Revitalizes Body and Mind,† Red Bull touted itself as suitable for such occasions such as when a long day is over, and a long night starts. On long sleep – inducing motorways. During intensive working days when the  date planner is filling up, and your energy reserves are emptying out.

Sport Management and Sociology of Sport - 1529 Words

The Relationship between Sport Management and the Sociology of Sport Brad Davis Southern New Hampshire University Abstract Across all levels of sports, perhaps the connection between sport and society is the most valuable and co-dependent element for sport managers to understand. Without the impact our society has on sport, athletes, owners, television networks and sponsors would not spend or generate hundreds of millions of dollars in revenue. If sport managers fail to grasp and understand the significance of this connection, they are simply not doing their job. Sociology of sport can help the development of today’s sport management practices and policies and provide a base for sport managers to be successful. This paper will†¦show more content†¦The best way to successfully manage the relationship between sport and society is to continually be active in the community. Sport managers can gain new fans (and new income) every day, thus it is important to always consider the impact any decision will have on its fan base. It is important to not only have marketing and media relations staff, but also a community involvement team. This team is responsible for spending thousands of hours per year interacting with its fan base, through charity events, clinics, fundraisers and visits to local schools. It is important to identify the characteristics and expectations of the society. For example, the Oakland Athletics fan base, a small, blue-collar group averaging only 15,000 fans per home game, will be thrilled to just have a winning season, whereas the fans of the Boston Red Sox, who have sold out Fenway Park for 10 straight years, will not accept anything but a World Series. At the same time, it is important to understand the economic and social tendencies of your fan base. While the Detroit Red Wings have a very passionate fan base with a storied history, they also reside in a struggling economy, which has consequently affected the attendance inside Joe Louis Arena. The Red Wings’ front office need s to provide affordable ticket opportunities, understanding that their dedicated fan base has financial limitations.Show MoreRelatedAnalysis Of A Miniature Lit 1742 Words   |  7 PagesJarvis Washington Miniature Lit Review Introduction Gender inequality in sport is a hot button issue in our society today. Women, for the most part, have been on the short end of the stick for centuries in reference to participation in sports. Way back in Ancient times, women were not even allowed to watch the Olympics games because they were deemed â€Å"ladylike†. Women slowly began to play sports beginning in the 1800s. 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