Sport Management and Sociology of Sport - 1529 Words

The Relationship between Sport Management and the Sociology of Sport Brad Davis Southern New Hampshire University Abstract Across all levels of sports, perhaps the connection between sport and society is the most valuable and co-dependent element for sport managers to understand. Without the impact our society has on sport, athletes, owners, television networks and sponsors would not spend or generate hundreds of millions of dollars in revenue. If sport managers fail to grasp and understand the significance of this connection, they are simply not doing their job. Sociology of sport can help the development of today’s sport management practices and policies and provide a base for sport managers to be successful. This paper will†¦show more content†¦The best way to successfully manage the relationship between sport and society is to continually be active in the community. Sport managers can gain new fans (and new income) every day, thus it is important to always consider the impact any decision will have on its fan base. It is important to not only have marketing and media relations staff, but also a community involvement team. This team is responsible for spending thousands of hours per year interacting with its fan base, through charity events, clinics, fundraisers and visits to local schools. It is important to identify the characteristics and expectations of the society. For example, the Oakland Athletics fan base, a small, blue-collar group averaging only 15,000 fans per home game, will be thrilled to just have a winning season, whereas the fans of the Boston Red Sox, who have sold out Fenway Park for 10 straight years, will not accept anything but a World Series. At the same time, it is important to understand the economic and social tendencies of your fan base. While the Detroit Red Wings have a very passionate fan base with a storied history, they also reside in a struggling economy, which has consequently affected the attendance inside Joe Louis Arena. The Red Wings’ front office need s to provide affordable ticket opportunities, understanding that their dedicated fan base has financial limitations.Show MoreRelatedAnalysis Of A Miniature Lit 1742 Words   |  7 PagesJarvis Washington Miniature Lit Review Introduction Gender inequality in sport is a hot button issue in our society today. Women, for the most part, have been on the short end of the stick for centuries in reference to participation in sports. Way back in Ancient times, women were not even allowed to watch the Olympics games because they were deemed â€Å"ladylike†. Women slowly began to play sports beginning in the 1800s. 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